Run Compliant Promotions
at Any Stage
Contests and sweepstakes don't require a gaming license — they're available to any company regardless of licensing status. Whether you're pre-launch, newly licensed, or scaling an existing product, we structure and file everything so you can focus on growth.
Services
Two types of promotions, fully handled
Contest & Promotion
Skill-based contests judged on merit and purchase-required promotional programs. Because these rely on skill rather than chance, they fall outside lottery laws in all 50 states — but still require carefully drafted official rules and state-specific eligibility analysis to run legally.
- Official rules drafting and legal review
- State-by-state eligibility analysis
- Required bonding and registrations
- Prize tax reporting guidance
- Disqualification and dispute procedures
Sweepstakes Launch
No-purchase-necessary sweepstakes open to all US residents. Sweepstakes are based on chance and are perfectly legal when structured correctly — but they require an alternate method of entry (AMOE), compliant official rules, and state registrations in New York and Florida before launch.
- AMOE (alternate method of entry) structure
- Official rules drafting
- NY and FL state registrations
- Prize bond procurement (required for $5k+)
- Winner notification and affidavit templates
Why This Matters
The legal risks of running non-compliant promotions
State AG enforcement
State attorneys general actively pursue companies running unlawful lottery-like promotions. Fines, injunctions, and required refunds to participants are common outcomes — and enforcement actions are public record.
Prize bond requirements
New York and Florida require sweepstakes sponsors to post a surety bond equal to the total prize value before registration is approved. Running before registration — or without the bond — is a statutory violation.
Skill vs. chance determinations
What feels like a "skill contest" may be re-characterized as an illegal lottery if the rules don't clearly establish skill as the dominant factor. State-by-state analysis is required — the rules differ materially across jurisdictions.
Self-Service
Need something simpler? Start at $299.
For promotions under $5,000 prize value, our AI-powered self-service tier generates compliant rules, checks state legality, and flags registration requirements — in minutes, not weeks.
- AI legality check (skill vs. chance)
- Official rules generation
- State registration guidance
- AMOE structure recommendation
- Up to $5,000 prize value
- Everything in Single State
- All 50-state eligibility analysis
- State-specific rule variants
- NY & FL registration flag + guidance
- Up to $5,000 prize value
- Attorney-reviewed rules drafting
- State registration filing (NY, FL)
- Surety bond coordination ($5k+ prizes)
- AMOE structure design
- No prize cap — any promotion size
Contest & Promotion
Set up a contest or promotion
Free consultation — no account required. We'll scope and quote within 48 hours.
Sweepstakes
Launch a sweepstakes
We structure, draft official rules, and handle all required state filings. Free consultation — no account required.
The information on this page is for informational purposes only and does not constitute legal advice. Sweepstakes and contest structures vary by jurisdiction — void where prohibited by law. NY and FL may require registration and bonding for certain promotions; other states impose additional requirements. Apparently provides compliance technology and filing assistance; an attorney-client relationship is formed only upon execution of a signed engagement agreement. All promotions should be reviewed by a licensed attorney in your jurisdiction before launch. Terms of Service · Privacy Policy